Visual Identity System

Establish a visual identity system for an upcoming property services business in the Buffalo, New York region, that visually communicates the fresh summer feel of morning dew in a professional, yet friendly disposition.

Primary Logo

The symbol is a visual representation of the brand name; a dew drop encapsulates the graphic of a home. The chimney acts as a graphic element to frame the submark in the secondary logo.

The brand colors within the stacked logotype correlate to the messaging within the symbol; bright greens awaken the stylized grass while dull blues dampen the rooftop. The counter within the “g” in morning is subtly shaped to resemble a droplet.  

Brand Style Guide + Business Card