Queer Conception

Visual Identity  |  Advertising  |  Package Design  |  Page Layout  |  Web Design 

Objective
The process of becoming parents for members of the LGBT community can be a challenging, time-consuming, and costly experience that requires a devoted team with a variety of educational resources. Queer Conception is a hypothetical brand and visual identity for a fertility clinic that focuses on helping LGBT couples become biological parents through a range of fertility services. The national clinic’s focus would be to tackle the challenges faced by gay and lesbian couples, ensuring the best options and care toward entering parenthood.

Visual Identity

–  1  –
The overarching rainbow graphic symbolizes the LGBTQ+ community and metaphorically represents the fertilization of a sperm and egg during mitosis.

–  2  –
The font “Gilbert” acts as a tribute to the designer of the LGBTQ+ rainbow flag, Gilbert Baker, in which the font was inspired and named after.

–  3  –
The LGBTQ+ community has “taken back” the once derogatory term “queer.” Using “Queer Conception” acts as a social deviant set to educate how pro-creation should not be an imposed societal construct .

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Advertising
Package Design
Informational Pamphlet
Web Design
Gallery Installation
Process Book

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