Visual Identity | Advertising | Package Design | Page Layout | Web Design
The process of becoming parents for members of the LGBT community can be a challenging, time-consuming, and costly experience that requires a devoted team with a variety of educational resources. Queer Conception is a hypothetical brand and visual identity for a fertility clinic that focuses on helping LGBT couples become biological parents through a range of fertility services. The national clinic’s focus would be to tackle the challenges faced by gay and lesbian couples, ensuring the best options and care toward entering parenthood.
– 1 –
The overarching rainbow graphic symbolizes the LGBTQ+ community and metaphorically represents the fertilization of a sperm and egg during mitosis.
– 2 –
The font “Gilbert” acts as a tribute to the designer of the LGBTQ+ rainbow flag, Gilbert Baker, in which the font was inspired and named after.
– 3 –
The LGBTQ+ community has “taken back” the once derogatory term “queer.” Using “Queer Conception” acts as a social deviant set to educate how pro-creation should not be an imposed societal construct .