The Moth

 
 
 
 
 
 
 
 

 

THE MOTH RE-BRAND

themoth.org

The Moth is a non-profit organization based out of New York City that promotes the art form of storytelling. This hypothetical re-brand reinvents the current organizations visual identity, merch, web design and event advertising. Part of The Moth’s mission statement, is to “honor and celebrate the diversity and commonalty of the human experience.” Therefore, this influenced my design of the moth to be a fingerprint, not only to show our uniqueness, but also to show our commonality that ultimately encompasses our shared experiences.