GENUTE FOR JUDGE
Norwich, NY | November 2017
Genute for Judge was a political campaign in my hometown of Norwich for the 2017 Primary and General Election. Following Genute’s City Court Judge win in both elections, a continued brand identity was desired in which the logo evolved its phrase from a candidacy position to that of an elected official. This campaign and brand extension was implemented across a variety of brand materials. The use of a purple and white color palette stood apart during the campaign and still stands today to represent Norwich’s purple tornado pride, visually setting Genute apart from traditional American political identities.