Dove Men+Care: Integrated Campaign
The Young Ones Competition hosted by the One Club for creativity, inspires and showcases the work of advertising students worldwide. Annually, companies and organizations release creative briefs, tasking students for their chance to earn a One Show Pencil. For this campaign, Dove Men+Care prompted students in not advertising their products, but in their mission in promoting paid paternity leave nationwide.
Click here to listen to the radio advertisement.
*Disclaimer: This piece was created solely for the purpose of the Young Ones Competition and was not commissioned by the client.