Baker Dog Park

Logo Design  |  Commercial Signage

When Hannah Baker, a local high school senior from my alma mater, approached me to design the logo and signs for the first dog park in our hometown of Norwich, I could not refuse to donate my services for the cause of her year-long project. In creating the logo, I strayed from typical design elements, such as a dog, and selected the neon hue of a tennis ball to act as a contrasting accent color to the black block-letters. Using simple illustrations of a tennis ball and dog bone for the crossbar of the “A” created a powerful wordmark that illustrated the nature of the park.