Dove Men+Care: Integrated Campaign
The Young Ones Competition is a contest hosted by the One Club for creativity, inspiring and showcasing the work of advertising students worldwide. Each year, different companies and organizations release creative briefs, tasking students with different types of work for their chance to earn a One Show Pencil. For this campaign, Dove Men+Care prompted students in not advertising their products, but in their mission in promoting paid paternity leave nationwide. The following showcases my proposed integrated campaign consisting of five multi-media elements.
Click here to listen to the radio advertisement.
*Disclaimer: This piece was created solely for the purpose of the Young Ones Competition and was not commissioned by the client.