Bowl For Kids’ Sake
Peace Inc. is Onondaga County, New York’s federally designated Community Action Agency with a mission “to help people in the community realize their potential for becoming self-sufficient.” Annually they partner with Onondaga County’s Big Brothers Big Sisters program to host Bowl for Kids’ Sake in Liverpool, NY. For this branding and advertising campaign I was tasked with creating a brand image of 2018’s event with a superhero theme. In the research and creative process phase, I was drawn the most to red and yellow colors as they reminded me of the “POW!” and “BAM!” symbols that are seen in comics as well as the Ben-Day dots found in comics due to the printing process used. Through my implementation of this idea, I developed a logo that transformed the ordinary bowling pin into a superhero. I was then able to create a campaign with slight bowling references in the design that provided light and fun promotional materials for the children of the greater Syracuse community.